We connect brands with passionate influencers to cultivate advocacy.



Establishing and activating passionate and influential brand advocates is at the core of what we do.

Our vetted community of over 5,000 digital influencers is comprised of expert storytellers and tastemakers across a variety of topic areas. Whether online or for in-person events, our influencers have the reach and authority to inspire their followers to take action on behalf of your brand.

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With sweeping shifts in today’s consumer behaviour, garnering insights and data to drive marketing initiatives proves invaluable.

We use our deep knowledge of both the consumer and digital space—along with our proven research capabilities and extensive Testing Panel community of over 70,000 people—to provide thoughtful and actionable findings.

Seeing beyond the raw data requires a combination of powerful applications and equally powerful minds.


We know that results must ultimately drive consumer action while also building loyalty. Whether accomplished through elevating consumer awareness, increasing brand affinity, or addressing brand detractors, we create measurable programs that drive lift through authentic first-person recommendations.

Featured Clients

Feel the love.

  • “Influence Central’s smart, strategic and creative team have truly become members of the Kinder extended family over the past 2 years. Flexible and responsive, they continually exceed expectations by adding value through each interaction and project. With Influence Central, Kinder Canada has been able to establish a significant, strong, and dynamic digital & social footprint in a highly competitive media landscape.”

    Maureen Romansky Ferrero Canada Ltd.
  • “Our Brand Ambassador program with Influence Central (formerly Mom Central) has surpassed our expectations in campaign results and insights gained. They delivered efficient program management; as well as research, opportunities and new ideas to consistently refine the program. The expertise and engagement from the Influence Central team makes them more a partner than a consultant — truly a pleasure to work with.”

    Sara Vallier Sears Canada
  • “I’ve worked with Influence Central (formerly Mom Central) for many years and on different brands and I consistently find them to be an invaluable partner. They are strategic, smart and dedicated to delivering excellent results. They have an incredibly deep understanding of Canadian “Digital Moms” and know how to reach them in effective, engaging and efficient ways.”

    David Najgoldberg Reckitt-Benckiser